Tips to Show Patrons Love This Valentine's Day

February 8, 2016 / by Lindsay Mullen


Wake up and smell the love, librarians! Valentine’s Day is fast approaching and for your public library, that means the opportunity to show your valued patrons some pink and red appreciation this February. Fortunately, Valentine’s Day provides your library with just the excuse it needs to guide your patrons to your library’s top resources and keep the flame alive for another year. Here are some tips to help your patrons have the best Valentine’s Day yet.

Love and Other Incentives

Patrons are the heart and soul of your library. Why not show them how much you care this Valentine’s Day and offer patrons some incentives? Mark some upcoming dates on your calendar—romance optional—to conduct surveys on what your patrons love about you and plan out your incentives accordingly. A Valentine’s party is a great way to give back to patrons and help foster a stronger community (and maybe even meet that special someone). The festivities could include poetry readings, library speed dating and other events to get your community members talking! Offering patrons a “love map” of your library’s resources can also help introduce them to under-utilized services and connect them to resources they’re sure to love! Door prizes, tasty snacks (mangoes, anyone?) and gift giveaways will help you draw a crowd and get your community involved. Even the smallest gestures will resonate with regulars and will help keep them coming back for more.

We’re Bringing Latin Back (Yeah!)

Instead of tossing Latin aside like last year’s love letters from you-know-who, it might be time to give Latin a second chance. While Latin is a “dead language” (WE know how useful it can be), planning Latin events will help your patrons start to feel the Romance (languages!) this Valentine’s Day. The Romance languages (Spanish, Portuguese and Romanian to name a few) can provide your library with a fun twist on Valentine’s Day events and open the door to future language learning opportunities your patrons might be interested in. Love stories from the Romance languages can get everyone interested in the dramática história de amor português (or Portuguese dramatic love story) of Ines de Castro and King Pedro--two star crossed lovers with a tale to put Romeo and Juliet to shame. Don’t forget to offer up our mini-course to have librarians conversing with their puce (sweetie in French… but literally “flea”).

Three Little Words

On Valentine’s Day, everyone is itching to hear those three little words: Library Book Club. If your library hasn’t started a regular book club yet, the mystique behind Valentine’s Day could be just the theme you need to implement a book club for those patrons craving a little romance. Having a romance novel specific book club will help gauge patron interests on a variety of topics, as well as connect patrons with like-minded individuals in their community. Familiar or obscure, patrons will have the opportunity to be introduced to romantic heroines and argue amongst themselves on plot twists, love triangles and forbidden love. Whether you choose to start with a classic like the complicated interwoven love stories in Sense and Sensibility or try to make sense of differing translations of Shakespearean love sonnets, your book club is sure to have enough love to go around.

Romance is truly in the air ducts of your library this Valentine’s Day! For more ways to help patrons show the love, check out our Mango Romantic Introductions Course.

Topics: Public Libraries

Lindsay Mullen

Written by Lindsay Mullen

Lindsay Mullen is CEO of Prosper Strategies, working behind the scenes to support the Mango team's world of lovable language learning. A language aficionado herself, Lindsay oversees a team of marketers fluent in public relations, content development and strategy (and they speak some German, French, Spanish and Chinese as well.)

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