Roll Camera, Boost Awareness.

Jan 1, 2007 9:13:36 AM / by Rachel Reardon

Looking for a fun and effective way to increase usage? Well grab your camera and your director’s hat – because Mango is ready for it’s close up.

We’re talking about creating a promotional video. It’s a fantastic way to spread word about Mango, raise awareness of your digital resources, and have some fun in the process. Our library partners have been super-creative with the videos they’ve created in the past: some highlight how Mango benefits patrons, others focus on providing a tutorial for the program.

Here are a few tips for creating a top-notch video for your library:

1. Focus on a theme.

Cinco de Mayo right around the corner? Or perhaps the Chinese New Year? Focusing on a cultural celebration or topic of relevancy is a great way to get patrons motivated to explore a foreign language.

2. Show patrons how Mango can benefit them.

Have a large population of non-native English speakers in your community? It’s a great opportunity to talk about Mango’s large selection of ESL courses, all of which are taught in the user’s native language. Perhaps you have religious organizations in the area that may find interest in Mango’s Religious & Scholarly Course Collection. Or you could simply focus on the many benefits of second language acquisition, such as increased job prospects and the chance of a higher salary.

3. Share the love!

Once the video is “in the can” – as they say in Hollywood – be sure that your efforts don’t go unnoticed! Post it to a video hosting site, such as YouTube or Vimeo, and share the link on all of your social media pages, such as Facebook, Twitter, or Google Plus.

To provide you with some inspiration, we’d love to share an A+ example created by one of our partner libraries, Frisco Public Library in Frisco, TX. Their video is both fun and informative – something that’s sure to catch their patrons’ attention! Thanks for letting us share, FPL!

For more ideas, inspiration, or guidance for driving Mango usage at your library, give your Client Care Rep a call. We’d love to help you out!

Topics: Language Learning and Culture

Rachel Reardon

Written by Rachel Reardon

Rachel works with some of the coolest marketers, designers, and writers around to help Mango look and sound its best. She loves bold colors, old books, the Montréal metro, and Star Trek. She has conflicting feelings about the Oxford comma.

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