One of the challenges faced by many of our clients is increasing awareness and improving usage rates of their digital resources. Having awesome free resources, like Mango, is no good if your patrons aren’t aware of them. So over the next few months, we’re going to showcase a tip in our newsletter each month focused on helping you increase your usage by promoting Mango effectively on your website. Up first: leveraging your homepage.
Using your homepage to advertise Mango can drastically affect usage rates. We have observed that clients who ensure that a link is appropriately placed on their homepage report much higher usage rates than those who don’t. The key is to make your Mango link or web banner easily visible and accessible. You’ve surely heard the old saying, “location, location, location”; well, it’s just as true for advertising, as it is for real estate. Placing a link for Mango at the bottom of your homepage will not generate much click-through, but placing it at the top of your page or in a slideshow will increase its visual presence, thereby maximizing usage as a result.
Mango offers a number of web banners in the ‘Free Downloads’ section of the MAP (Mango Administration Portal). Just click on the ‘Promote’ tab, hit ‘View All Downloads’ and select ‘Web Banners’ from the list. You’ll see that we offer a collection of eye-catching banners in various file types and sizes to fit your needs. With just one easy click to download, increasing usage has never been easier.