Inside Tips on Promoting Mango

Apr 12, 2016 10:53:54 AM / by Lindsay Mullen

balloon, Mango

Learning a new language with Mango can be an eye-opening opportunity for patrons at your public library. However, unless your staff and volunteers are dressed head-to-toe in Mango costumes every day, patrons may not know where they can find our software, leading them to look for cultural immersion in all the wrong places (we’re looking at you, Party City).

Librarians know better than anyone that it takes two to Mango. That’s why we’re using today’s blog to recap last week’s webinar, “Promote Mango Every Day of the Year” with some of our favorite marketing ideas from libraries around the country. Here are a few ways you can help your patrons sashay their way into a new language.

Shhh(out) it from the Rooftops

Unless you’ve given up on quiet rules at your library, you’re likely not shouting from the circulation desktops about Mango. Fortunately, Mango Market allows you to promote Mango all while using your inside voices. Mango Market allows you to print, download and customize promotional marketing materials like flyers, posters, bookmarks and a lot more. What’s more? All of this is free of charge. And nothing quite says Keep Calm and Language On quite like an easily accessible Mango table tent.

Celebrate Good Times

Have you ever had a hankering to see an anthropomorphic Mango celebrate German Chocolate Cake Day? Well, heute ist Ihr Glückstag (today is your lucky day). Mango Market offers calendars that cater to the party animal within us all. The Mango Languages Event Calendar chronicles international and national holidays alike, while mixing in some fun Mango-isms and month-long celebrations, so that you’ve got everything you need to have some great events at your library. After all, what’s better than German Chocolate Cake and getting into that Bilingual Child Month spirit?

Even(t) More Ideas

Just because your library’s ideas of a holiday didn’t make Chase’s Calendar of Events (unfairly, we might add), doesn’t mean you can’t still party like it’s 1999--you know, when card catalogs were still en vogue. Some librarians have created their own special events to market Mango like Ferndale Public Library’s language-learning Farmers’ Market and Beauregard Parish Library’s new language showcase. If you’re thinking about throwing an event and want to hand out Mango swag just let us know. We’ll totes provide—tote bags, that is, and whatever other swag you need.

On Mondays We Wear Mango

Many libraries, like our friends at Rapides Parish Library and Lafayette Walker County Library, dedicate every Monday to getting their Mango on. Whether it be giving out prizes to language-learning patrons every Monday or simply setting time aside every Monday to tell patrons about Mango, a weekly Mango marketing session can help promote Mango awareness, as well as get new patrons involved. And if you want to dress in Mango swag while you’re at it, we’re not going to stop you.

Promoting Mango doesn’t have to be difficult with a dedicated staff and patron support team on hand. If you want to take a closer look at some of the ideas we’ve mentioned in today’s blog, feel free to watch the webinar yourself (of course we recorded it for you!) And if you’re looking for even more resources to promote Mango at your library, contact a Mango representative and we will be in touch shortly! 

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Topics: Public Libraries

Lindsay Mullen

Written by Lindsay Mullen

Lindsay Mullen is CEO of Prosper Strategies, working behind the scenes to support the Mango team's world of lovable language learning. A language aficionado herself, Lindsay oversees a team of marketers fluent in public relations, content development and strategy (and they speak some German, French, Spanish and Chinese as well.)

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