Here’s a scenario we run into all the time: a busy librarian approaches us. They want to do something to increase their usage, but don’t have much time to commit. Well, the good news is that some of the most effective awareness campaigns take almost no time at all. Here’s a few things you can do that take no more than 10 minutes to complete. Pick a week to try a few and let your Client Care Rep know how it goes.
Monday: Print out a handful of Mango handouts (available via the MAP - "Mango Administration Portal") to place at your reference desk. The handouts, which can be customized to add your library’s own unique Mango URL, walk patrons step-by-step through accessing the program and are available in both English and Spanish.
Tuesday: Check out Mango’s Twitter or Facebook page. Retweet or share something of interest, adding a reminder that patrons can access Mango through your library for free.
Wednesday: Got a blog? Then check out Mango’s sample blog posts, available through the MAP. Feel free to re-post the articles verbatim, or add information/edit to fit your needs.
Thursday: Print out a few of Mango’s free 8.5x11 posters and table tents from the MAP. Post a few around your library to increase awareness among your patrons.
Friday: Grab a Mango poster – along with a few foreign language books or cultural items, arrange them on a table, and ta-da – you’ve got a language-learning display! This is a fantastic way to grab patrons’ attention and remind them of all of the great language-learning resources you provide.
Bonus Item: Have you ever put out a press release to let your community know that you offer Mango? Don’t be afraid to send one out – we see that local news outlets cover stories on libraries that offer Mango all the time. We even have a standard press release template ready-to-go in the MAP. Just download it from the “Free Resources” section and update it accordingly with your library’s information. This is a fantastic way to spread the word to your community – and get a media shout-out for your library!
What does your library do to promote its resources?