In It to Win It: Mango’s Mobile Usage Challenge

January 27, 2015 / by Jillian Rodriguez

Attention Mango libraries: Are you ready to rumble?

We’re mixing things up with a midwinter mobile usage challenge, and your library is invited to compete for the top prize. Half of Mango’s usage is already mobile-driven, and we’re looking to libraries to harness that power and run with it. Increase your library community’s learning power by challenging them to use Mango’s mobile apps for language and culture learning, and you might just find yourself raking in the prizes, courtesy of your favorite fruit-based language-learning providers (hint: that’s us!).

The rules are simple: sign up or nominate your library by January 31, 2015, and we’ll track your mobile usage through March 31, 2015. To qualify, you must be a Mango subscriber since at least November 1, 2014, and be in good standing. During the challenge period, we’ll measure the percentage increase in your library’s mobile usage compared to the previous 60 days. The library with the biggest spike wins top prize: a shiny new iPad mini. The library that comes in second will take home a giant basket of hand-picked Mango goodies. The third place winner will receive an exclusive framed photo of the entire Mango crew celebrating your library’s hard work. Plus, all winners can expect a hearty shout-out on our blog and social media, so get ready to become Facebook Famous.


Mobile learning is more popular and effective than ever before, and Mango’s Mobile Usage Challenge is the perfect platform to amp up your community’s on-the-go learning. Research shows that mobile learners study 40 minutes more each week by accessing courses during “dead time” everywhere they go — we’re talking public transit commutes, lunch breaks, and crowded waiting rooms. Even better: Studies found that after developing a mobile learning routine, students are twice as likely to study between the usually ungodly hours of 6 a.m. and 8 a.m.* Throw a little friendly challenge into the mix, and mobile learning magic is bound to happen.

Plus, Mango’s redesigned, fresher-than-ever mobile apps are on the brink of a big unveiling. Scheduled to make a grand debut in mid-February, users can enjoy a fresh layout, voice comparison capabilities, and all of the adorable little Manguitos that your heart desires. Available on the iPhone, iPad, Android phone, and Android tablet, learners can revel in a new and improved learning experience just in time for the competition’s last big push. But beware: The new interface has proved to be extremely addictive – our Mango test audiences have gone on to master new languages, embrace other cultures, and travel the world. Oops.

If you haven’t signed up for the Mobile Usage Challenge yet, act fast. The competition is already heating up. We have half of the United States represented in sign-ups so far, with 25 unique states and Canada committed to the Mobile Usage Challenge. The best part: in this challenge, everybody wins. Motivating your patrons to maximize their learning through mobile usage increases engagement and usage, promotes language and culture learning, and may land your library a brand new iPad mini.

Ready to throw your hat in the ring? Sign up now and we’ll see you at the starting line!




*According to research done by mobile manufacturer Ericsson and the 2011 Horizon report.

Jillian Rodriguez

Written by Jillian Rodriguez

Jillian is a writer and editor out of Detroit, Michigan. She loves connecting people through new ideas, interesting stories, and good conversation. In her free time, Jillian loves to read, write, and listen to podcasts - in Spanish and in English!

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