Be a Blog Star.

Dec 17, 2007 3:40:06 AM / by Rachel Reardon

Looking for an easy and effective way to increase awareness of your resources among staff members and patrons? Consider starting a blog to promote your library’s different resources – including Mango. It’s a great way to market your library and the services it provides, as well as to spread information to staff members and encourage feedback and discussions.

Lindy Brown from Corvallis-Benton County Library provided us with a great example of how libraries can increase awareness of digital resources via blogging. She created an internal blog for her library that features a different database every week. Staff members are encouraged to check out the blog to keep informed of all the library’s latest offerings and know how to promote these resources and answer patron questions. To encourage discussion among employees, any reader that leaves feedback on the blog is automatically entered into a drawing to receive a complimentary prize pack! Click here to check it out.

Internal blogs are great for training and boosting awareness among your staff; but external blogs can also do a great job of promoting resources directly to patrons. Interested in setting up a blog for your library? It’s easy to get started – just make sure you identify the content and scope of your blog and you’ll be on your way. For example, it can be used to increase awareness of services you provide, promote new resources, encourage use of databases, or even used as a space to provide targeted information about different interests.

And Mango Languages makes it even easier for you to get started. We provide pre-written blog posts in the “Free Resources” section of the MAP. Feel free to copy them verbatim or tweak them to fit the needs of your own blog! Need additional support? Call our Client Care team at 1.877.MANGO11 – we’d be happy to help you get started.

Have you used blogging or other social media to spread the word about the resources your library offers? Or perhaps you’re doing something else to promote Mango to your patrons? Whatever you’re doing, we’d love to hear about it! Just email your Client Care Rep. We may even feature your story in an upcoming newsletter or blog so that it can provide inspiration to other libraries!

Topics: Public Libraries

Rachel Reardon

Written by Rachel Reardon

Rachel works with some of the coolest marketers, designers, and writers around to help Mango look and sound its best. She loves bold colors, old books, the Montréal metro, and Star Trek. She has conflicting feelings about the Oxford comma.

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