Believe it or not, only 18% of Americans speak more than one language. Compare that to 56% of Europeans, and it becomes pretty clear that we still have some catching up to do in the polyglot department. That’s why being multilingual in the U.S. is so valuable - not just for personal development, although it certainly has a long list of benefits there - but also for any business looking to expand and increase revenue.
Why, exactly, is our workforce still largely monolingual? You guessed it - English is still considered the global language of business. This makes many companies hesitate to invest in language training as part of their professional development offerings. One look at the statistics might change their minds, though: experts at the U.S. Committee on Economic Development estimate that American companies lose over $2 billion every year due to language or cultural misunderstandings.
In order to get that $2 billion back, investing in corporate language training is a must. Besides opening doors to new business opportunities around the world, giving employees access to a language program provides them with the crucial intercultural communication skills they need to succeed. Here are a few reasons why that investment is 100% worth it.
4. Bolster leadership skills.
As a business leader, you’re already tactful, charismatic, and a good negotiator. Language learning provides that extra oomph to take those leadership skills to the next level. Not only will you be able to secure new partnerships on your home turf, you’ll have the training necessary to work closely with with top business leaders around the world. Just ask Richard Wagoner, the President and CEO of General Motors: while on assignment in Brazil, learning Portuguese to supplement his training allowed him to better communicate with the Brazilian business community. Doing so significantly increased his effectiveness as a leader while there. Similarly, according to Coca-Cola CEO Douglas Daft, the culture and language skills he gained while working in Asia for over 3 decades profoundly enhanced his ability to lead the company.
Speaking multiple languages, especially from an early age, can even activate special networks in your brain responsible for building leadership qualities. In a 2009 study, bilingual children proved to be higher scorers on certain cognitive tests requiring the use of “CEO networks” - those that regulate functions such as decision making, goal setting, achievement, and memory. It’s no wonder polyglots make such strong leaders.
3. Adapt to the global market.
Don’t underestimate the power of foreign consumers for shaping business growth. The U.S. holds less than 5% of the world’s population, meaning that your next big business opportunity may very well be waiting overseas. The best way to chase down that opportunity and join the global trade market? Dive into a language course, and fast!
While American companies have conducted a higher percentage of domestic business in the past, trade these days is shifting to different parts of the world - and it’s not looking back. In fact, studies show that U.S. trade with Asia approached $800 billion annually as of 2006, and is likely much higher now as we near the end of 2016. Not to mention that many foreign firms produce their products on American soil, increasing competition with U.S. markets. All this goes to show that becoming globally competent through language and culture training is crucial to keep up with the changing business market.
2. Build lasting relationships in any country.
One of our favorite things about language learning is how it brings different people together - oftentimes people with diverse backgrounds, worldviews, and traditions. Speaking another person’s native language can be the first step in establishing a strong foundation for a long-lasting relationship, which is particularly important when doing business abroad. By showing someone that you care about them on both a professional and personal level, you build trust and create new possibilities for business growth on both ends.
A great example of language learning as a relationship builder comes from language expert and CEO of BRIC Language Systems, Ryan McMunn. By learning Mandarin Chinese, McMunn “had an opportunity to develop relationships with Chinese executives and conduct business in ways that otherwise would not have been possible.” After building a strong relationship with a Chinese factory owner via conversations exclusively in Mandarin, McMunn helped the owner’s son get into an American school. The owner then introduced him to his network of business leaders around China. Because they approached their relationship as a partnership, it ultimately resulted in better relations (and a huge growth in customers for both businesses!) Without McMunn’s knowledge of Mandarin, this achievement would have been much more difficult - maybe even impossible.
1. Secure that pay raise.
We know language learning can work wonders for economic growth, but what’s in it for individual employees or job seekers? Why should they want to invest the time and energy it takes to master some of the high-demand languages like Spanish, Mandarin or German? Two words: higher salaries.
It won’t be hard to get your staff on board once they find out that learning a second language can increase their annual income up to 15%, depending on which language they choose to pursue. For a particular group of American college graduates, speaking German, Italian, Russian or Chinese brought an average income increase of 4% early on in their career. The results are even more dramatic for immigrants in the U.S. studying English as a second language: improving English skills can mean a whopping 30% salary increase on that next paycheck. It’s no secret that language skills are an indispensable tool for career advancement, and one that employees and job seekers alike are sure to benefit from.
Itching to learn more about ways to integrate language training into your corporate culture? Our very own Brian Rovito’s free webinar will get you prepped on all the best practices for doing just that. Or, if your company has assignees working abroad, download our white paper for some useful tips on ensuring a successful relocation for employees and their families. Whether your company could use more Spanish, Mandarin, Russian, or French speakers, Mango Languages is a business-friendly tool designed for the busiest professionals out there. If you’re on the hunt for English courses, we’ve got over 20 (try Business English for Spanish speakers or Business English for Mandarin speakers). No matter which corner of the globe you do business in, we’ll provide the vocabulary, grammar, culture and pronunciation skills you need to make it a rousing success.
Download the paper and learn:
- The psychology of the expat adjustment cycle
- The out-of-the-box resources that diminish culture shock and set families up for success
- How language and culture-learning makes the difference between a difficult adaptation and a smooth one